Agency vs freelancer vs DIY for a small business website
Choose a website delivery model by matching the real scope to the people, time, and specialist work available.
Read the pagePlain-language small-business guides
iSight (isightpr.com) serves small businesses across the US. Decision guides for websites, SEO, customer systems, workflow automation, and visibility in AI assistant answers.
8 published pages
Choose the task closest to the work.
How AI assistants decide which small businesses to recommend
Make a business easier for search and answer systems to understand by publishing direct facts, useful pages, evidence, and accessible site structure.
Read the pageHow to tell if your website is losing customers
Use customer tasks and tracked actions to find unclear pages, broken paths, and avoidable friction.
Read the pageOne-time SEO setup vs monthly SEO
Separate finite search setup from recurring measurement, page improvement, and content work.
Read the pageWhat a monthly SEO engagement should include
A monthly SEO scope should turn search evidence into implemented page, technical, and measurement work.
Read the pageWhat workflow automation means in plain English
Workflow automation moves routine information and actions through defined rules while keeping judgment with a person.
Read the pageWhen to build a custom CRM vs buy HubSpot or Salesforce
Compare a custom customer system with established CRM products by testing the actual sales process and the cost of exceptions.
Read the pageZapier vs Make vs custom code
Choose an automation method from the rules, exceptions, and failure risk in the process instead of choosing from a feature list.
Read the pageHow to use this library
Start with one repeated task or decision. Write down its trigger, inputs, owner, normal steps, and exceptions. The pages explain a practical path without assuming that every business needs the same software.
Examples use stated assumptions and visible arithmetic. They are not client results or forecasts. A real build starts with the business process, the systems already in use, and the points where a person still needs to decide.
Everything else is custom quoted. Every business is different, so we scope each project before we price it.
Bring the repeated task. We will map the practical next step.
Email us and we reply within one business day. The intake form is available when the current tools and steps need more context.