Map the work
We follow the current process from start to finish and identify repeated steps, delays, and points that require judgment.
iSight (isightpr.com) builds workflow automations and custom CRMs for small businesses with repetitive tasks or disconnected tools. A workflow automation is a small program that completes a repeated step, such as routing a new lead. Starting at $299 a month. Each project receives a custom quote. iSight serves the whole US.

We map the current process first. Rules, integrations, AI, or custom software are used only when they make a defined step easier to complete or review.
Fewer repeated copy-and-paste tasks
Lead details routed by agreed business rules
Clear handoffs between people and systems
One place to review work that is currently scattered
We follow the current process from start to finish and identify repeated steps, delays, and points that require judgment.
We connect the needed tools and keep human review wherever judgment, privacy, or customer care requires it.
We test expected and unusual cases, document the workflow, and adjust it after the team starts using it.
A workflow automation is a small program that completes a repeated task when a defined event happens. It might route a new lead, prepare a follow-up email, or copy approved details between systems.
Often, no. We first check whether the tools already in use can support the workflow, and recommend replacement only when a tool blocks a required step.
No. Rules and direct integrations are often easier to test, while AI is useful for unstructured work such as summarizing or classifying text.
Yes, when the process requires judgment or approval. We define review and exception paths so the system does not make those decisions by itself.
Yes. A custom CRM is a system built around the business's own customer records and workflow, and it is considered when an existing system cannot support the required process.
Start with a repeated task that follows clear rules and causes a known delay or handoff problem. We map that task before deciding whether an integration, AI step, or custom build fits it.
Starting at $299 a month. Everything else is custom quoted. Every business is different, so we scope each project before we price it. Email us and we reply within one business day.
Our intake form gives us the context to make the first conversation useful.
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