# iSight (isightpr.com) > iSight (isightpr.com) is a US agency for small businesses that builds websites, handles foundational and ongoing SEO, builds workflow automations and custom CRMs, and runs ads. Its founder is Mickey Crespo. Engagements start at $1,000 per month. Everything else is custom quoted. One automation client removed roughly 100 to 200 hours of manual work per month. ## Services - [AI and workflow automation](https://isightpr.com/ai-workflow-automation/): Map repetitive work, connect existing systems, and automate practical handoffs while keeping human judgment in the process. - [PR and marketing](https://isightpr.com/pr-marketing-san-francisco/): Clarify positioning, plan a launch, and connect public messaging to the website and search presence. - [Foundational and ongoing SEO](https://isightpr.com/seo-services-san-francisco/): Fix the search foundation, focus priority pages, and improve useful search visibility through ongoing work. - [Services](https://isightpr.com/services/): See the available website, SEO, PR, and workflow automation services. - [Website design and development](https://isightpr.com/website-design-development/): Plan and build a clear website that explains the offer, earns trust, and gives visitors a direct next step. ## Pricing - [Pricing and custom quotes](https://isightpr.com/pricing/): Review the engagement starting point, included work, and custom quote process. ## Case studies - [Anonymous case studies](https://isightpr.com/work/): Review three approved projects covering retail operations, a publisher launch, and contractor quoting. - [Collectibles retailer automation case study](https://isightpr.com/work/collectibles-retailer-automation/): See how connected software reduced repetitive sourcing, inventory, listing, order, and shipping work. - [Contractor quoting tool case study](https://isightpr.com/work/contractor-quoting-tool/): See how one rules-based tool made contractor quotes consistent and ready to send sooner. - [Publisher SEO launch case study](https://isightpr.com/work/publisher-seo-launch/): See how technical setup, page structure, content planning, and internal links supported a new publisher site. ## Workflows - [Small-business workflow automation library](https://isightpr.com/workflows/): Review 15 repeated business tasks, their manual steps, and a practical automation path for each one. - [Appointment reminder automation for small businesses](https://isightpr.com/workflows/appointment-reminders/): Appointment reminders keep schedule details consistent and direct confirmations, changes, and questions to the right place. - [CRM data entry from email for small businesses](https://isightpr.com/workflows/crm-data-entry-from-email/): Email-to-CRM automation extracts approved fields, matches the right record, and asks a person to review uncertain or sensitive updates. - [Inventory sync across sales channels for small businesses](https://isightpr.com/workflows/inventory-sync-across-sales-channels/): Inventory synchronization uses stable item identifiers and one stock record to reduce repeated channel updates and expose exceptions. - [Invoice reminder and collections automation for small businesses](https://isightpr.com/workflows/invoice-reminders-and-collections/): A controlled reminder workflow follows open invoices without sending messages after payment or treating a disputed balance as routine. - [Lead intake and routing automation for small businesses](https://isightpr.com/workflows/lead-intake-and-routing/): A practical workflow for moving a new inquiry from a form or inbox to the right person with a complete record. - [Lead scoring and hand-off automation for small businesses](https://isightpr.com/workflows/lead-scoring-and-hand-off/): Lead scoring automation applies visible rules to supplied information and creates a traceable hand-off without pretending a score predicts a sale. - [Missed-call text-back automation for small businesses](https://isightpr.com/workflows/missed-call-text-back/): A missed-call workflow acknowledges the caller, gathers basic context, and keeps a human follow-up visible. - [New customer onboarding automation for small businesses](https://isightpr.com/workflows/new-customer-onboarding/): New customer onboarding automation connects the accepted work to information collection, internal tasks, and a visible readiness status. - [Order-to-shipping-label automation for small businesses](https://isightpr.com/workflows/order-to-shipping-label/): An order-to-label workflow validates shipping inputs, creates the label from approved rules, and records the result against the order. - [Proposal and contract sending automation for small businesses](https://isightpr.com/workflows/proposal-and-contract-sending/): A document-sending workflow creates the approved version from structured details, records delivery, and keeps terms and exceptions with people. - [Quote follow-up automation for small businesses](https://isightpr.com/workflows/quote-follow-up/): Quote follow-up automation keeps an owner and next action attached to each open quote without replacing personal sales judgment. - [Refund and return handling automation for small businesses](https://isightpr.com/workflows/refund-and-return-handling/): A return workflow applies documented eligibility rules, preserves human approval where needed, and keeps order, refund, and stock status aligned. - [Review request automation after a completed job](https://isightpr.com/workflows/review-requests-after-a-job/): A completion-based workflow sends one approved feedback request, records the attempt, and leaves the customer's response independent. - [Staff scheduling notification automation for small businesses](https://isightpr.com/workflows/staff-scheduling-notifications/): Schedule notifications publish an approved change, record delivery, and keep availability conflicts with the person who owns the schedule. - [Weekly reporting automation for small businesses](https://isightpr.com/workflows/weekly-reporting/): Weekly reporting automation collects agreed measures, applies the same definitions, and sends a reviewable report with source context. ## Integrations - [Small-business integration library](https://isightpr.com/integrations/): Review 26 useful software pairs and 14 single-platform automation guides for small businesses. - [Calendly automation for a small business](https://isightpr.com/integrations/calendly-automation-for-small-business/): A practical guide to connecting Calendly with another business system while keeping ownership, exceptions, and approvals clear. - [Automate Calendly and Gmail for a small business: send appointment preparation and follow-up](https://isightpr.com/integrations/calendly-to-gmail/): A practical plan for connecting Calendly and Gmail to send appointment preparation and follow-up, route exceptions, and keep records traceable. - [Automate Calendly and Slack for a small business: notify the right team when meetings change](https://isightpr.com/integrations/calendly-to-slack/): A practical plan for connecting Calendly and Slack to notify the right team when meetings change, route exceptions, and keep records traceable. - [Automate Calendly and Twilio for a small business: send appointment text reminders](https://isightpr.com/integrations/calendly-to-twilio/): A practical plan for connecting Calendly and Twilio to send appointment text reminders, route exceptions, and keep records traceable. - [eBay automation for a small business](https://isightpr.com/integrations/ebay-automation-for-small-business/): A practical guide to connecting eBay with another business system while keeping ownership, exceptions, and approvals clear. - [Automate eBay and Google Sheets for a small business: track listings and orders in one report](https://isightpr.com/integrations/ebay-to-google-sheets/): A practical plan for connecting eBay and Google Sheets to track listings and orders in one report, route exceptions, and keep records traceable. - [Automate eBay and QuickBooks for a small business: prepare marketplace sales for bookkeeping](https://isightpr.com/integrations/ebay-to-quickbooks/): A practical plan for connecting eBay and QuickBooks to prepare marketplace sales for bookkeeping, route exceptions, and keep records traceable. - [Automate eBay and Xero for a small business: prepare marketplace sales for bookkeeping](https://isightpr.com/integrations/ebay-to-xero/): A practical plan for connecting eBay and Xero to prepare marketplace sales for bookkeeping, route exceptions, and keep records traceable. - [Gmail automation for a small business](https://isightpr.com/integrations/gmail-automation-for-small-business/): A practical guide to connecting Gmail with another business system while keeping ownership, exceptions, and approvals clear. - [Automate Gmail and Google Sheets for a small business: turn structured email details into rows](https://isightpr.com/integrations/gmail-to-google-sheets/): A practical plan for connecting Gmail and Google Sheets to turn structured email details into rows, route exceptions, and keep records traceable. - [Automate Gmail and HubSpot for a small business: keep contact and deal follow-up current](https://isightpr.com/integrations/gmail-to-hubspot/): A practical plan for connecting Gmail and HubSpot to keep contact and deal follow-up current, route exceptions, and keep records traceable. - [Automate Gmail and Salesforce for a small business: keep lead and customer follow-up current](https://isightpr.com/integrations/gmail-to-salesforce/): A practical plan for connecting Gmail and Salesforce to keep lead and customer follow-up current, route exceptions, and keep records traceable. - [Automate Gmail and Slack for a small business: route important messages to the right channel](https://isightpr.com/integrations/gmail-to-slack/): A practical plan for connecting Gmail and Slack to route important messages to the right channel, route exceptions, and keep records traceable. - [Google Sheets automation for a small business](https://isightpr.com/integrations/google-sheets-automation-for-small-business/): A practical guide to connecting Google Sheets with another business system while keeping ownership, exceptions, and approvals clear. - [HubSpot automation for a small business](https://isightpr.com/integrations/hubspot-automation-for-small-business/): A practical guide to connecting HubSpot with another business system while keeping ownership, exceptions, and approvals clear. - [Automate HubSpot and Slack for a small business: send deal and lead alerts to the team](https://isightpr.com/integrations/hubspot-to-slack/): A practical plan for connecting HubSpot and Slack to send deal and lead alerts to the team, route exceptions, and keep records traceable. - [QuickBooks automation for a small business](https://isightpr.com/integrations/quickbooks-automation-for-small-business/): A practical guide to connecting QuickBooks with another business system while keeping ownership, exceptions, and approvals clear. - [Automate QuickBooks and Gmail for a small business: route invoice and payment follow-up](https://isightpr.com/integrations/quickbooks-to-gmail/): A practical plan for connecting QuickBooks and Gmail to route invoice and payment follow-up, route exceptions, and keep records traceable. - [Salesforce automation for a small business](https://isightpr.com/integrations/salesforce-automation-for-small-business/): A practical guide to connecting Salesforce with another business system while keeping ownership, exceptions, and approvals clear. - [Automate Salesforce and Slack for a small business: send record changes to the team](https://isightpr.com/integrations/salesforce-to-slack/): A practical plan for connecting Salesforce and Slack to send record changes to the team, route exceptions, and keep records traceable. - [Shopify automation for a small business](https://isightpr.com/integrations/shopify-automation-for-small-business/): A practical guide to connecting Shopify with another business system while keeping ownership, exceptions, and approvals clear. - [Automate Shopify and eBay for a small business: keep inventory aligned across sales channels](https://isightpr.com/integrations/shopify-to-ebay/): A practical plan for connecting Shopify and eBay to keep inventory aligned across sales channels, route exceptions, and keep records traceable. - [Automate Shopify and Google Sheets for a small business: keep an operations report current](https://isightpr.com/integrations/shopify-to-google-sheets/): A practical plan for connecting Shopify and Google Sheets to keep an operations report current, route exceptions, and keep records traceable. - [Automate Shopify and QuickBooks for a small business: move completed orders into bookkeeping](https://isightpr.com/integrations/shopify-to-quickbooks/): A practical plan for connecting Shopify and QuickBooks to move completed orders into bookkeeping, route exceptions, and keep records traceable. - [Automate Shopify and Square for a small business: keep online and in-person inventory aligned](https://isightpr.com/integrations/shopify-to-square/): A practical plan for connecting Shopify and Square to keep online and in-person inventory aligned, route exceptions, and keep records traceable. - [Automate Shopify and Xero for a small business: move completed orders into bookkeeping](https://isightpr.com/integrations/shopify-to-xero/): A practical plan for connecting Shopify and Xero to move completed orders into bookkeeping, route exceptions, and keep records traceable. - [Slack automation for a small business](https://isightpr.com/integrations/slack-automation-for-small-business/): A practical guide to connecting Slack with another business system while keeping ownership, exceptions, and approvals clear. - [Square automation for a small business](https://isightpr.com/integrations/square-automation-for-small-business/): A practical guide to connecting Square with another business system while keeping ownership, exceptions, and approvals clear. - [Automate Square and Google Sheets for a small business: build a current sales report](https://isightpr.com/integrations/square-to-google-sheets/): A practical plan for connecting Square and Google Sheets to build a current sales report, route exceptions, and keep records traceable. - [Automate Square and QuickBooks for a small business: move completed sales into bookkeeping](https://isightpr.com/integrations/square-to-quickbooks/): A practical plan for connecting Square and QuickBooks to move completed sales into bookkeeping, route exceptions, and keep records traceable. - [Automate Square and Xero for a small business: move point-of-sale activity into bookkeeping](https://isightpr.com/integrations/square-to-xero/): A practical plan for connecting Square and Xero to move point-of-sale activity into bookkeeping, route exceptions, and keep records traceable. - [Stripe automation for a small business](https://isightpr.com/integrations/stripe-automation-for-small-business/): A practical guide to connecting Stripe with another business system while keeping ownership, exceptions, and approvals clear. - [Automate Stripe and Google Sheets for a small business: monitor payments and refunds](https://isightpr.com/integrations/stripe-to-google-sheets/): A practical plan for connecting Stripe and Google Sheets to monitor payments and refunds, route exceptions, and keep records traceable. - [Automate Stripe and QuickBooks for a small business: reconcile online payments](https://isightpr.com/integrations/stripe-to-quickbooks/): A practical plan for connecting Stripe and QuickBooks to reconcile online payments, route exceptions, and keep records traceable. - [Automate Stripe and Xero for a small business: reconcile online payments](https://isightpr.com/integrations/stripe-to-xero/): A practical plan for connecting Stripe and Xero to reconcile online payments, route exceptions, and keep records traceable. - [Twilio automation for a small business](https://isightpr.com/integrations/twilio-automation-for-small-business/): A practical guide to connecting Twilio with another business system while keeping ownership, exceptions, and approvals clear. - [Xero automation for a small business](https://isightpr.com/integrations/xero-automation-for-small-business/): A practical guide to connecting Xero with another business system while keeping ownership, exceptions, and approvals clear. - [Automate Xero and Gmail for a small business: route invoice and payment follow-up](https://isightpr.com/integrations/xero-to-gmail/): A practical plan for connecting Xero and Gmail to route invoice and payment follow-up, route exceptions, and keep records traceable. - [Zapier automation for a small business](https://isightpr.com/integrations/zapier-automation-for-small-business/): A practical guide to connecting Zapier with another business system while keeping ownership, exceptions, and approvals clear. - [Automate Zapier and Google Sheets for a small business: route spreadsheet changes to business applications](https://isightpr.com/integrations/zapier-to-google-sheets/): A practical plan for connecting Zapier and Google Sheets to route spreadsheet changes to business applications, route exceptions, and keep records traceable. ## Industries - [Web, SEO, and automation by industry](https://isightpr.com/industries/): Find practical website, SEO, and workflow guidance for 12 small-business industry groups. - [Websites, SEO, and automation for auto repair shops](https://isightpr.com/industries/auto-repair/): Auto repair shops need clear service information and office workflows that keep requests, appointments, estimates, and status under human control. - [Websites, SEO, and automation for cleaning companies](https://isightpr.com/industries/cleaning-companies/): Cleaning businesses need clear service boundaries and connected workflows for requests, quotes, schedules, completion, and payment status. - [Websites, SEO, and automation for e-commerce sellers](https://isightpr.com/industries/e-commerce-sellers/): E-commerce systems work best when catalog, order, fulfillment, and customer states use stable identifiers and visible exception rules. - [Websites, SEO, and automation for fitness studios](https://isightpr.com/industries/fitness-studios/): Fitness studios need clear participation information and reliable schedule communication for prospective members, customers, and staff. - [Websites, SEO, and workflow automation for home-service businesses](https://isightpr.com/industries/home-services/): Home-service teams need clear service pages and dependable office workflows from the first inquiry through the completed job. - [Websites, SEO, and automation for medical and dental practices](https://isightpr.com/industries/medical-and-dental-practices/): Practice websites and workflows should make routine administrative steps clear while keeping clinical, privacy, and consent decisions with qualified people. - [Websites, SEO, and workflow automation for nonprofits](https://isightpr.com/industries/nonprofits/): Nonprofit sites should make programs and actions understandable, while internal workflows keep requests and responsibilities visible. - [Websites, SEO, and automation for photographers and creative studios](https://isightpr.com/industries/photographers-and-creative-studios/): Creative-service sites should let the work lead while the operating system keeps project context, approvals, and next actions connected. - [Websites, SEO, and automation for professional services](https://isightpr.com/industries/professional-services/): Professional-service firms need pages that explain fit and workflows that preserve context from first inquiry through delivery. - [Websites, SEO, and workflow automation for real estate teams](https://isightpr.com/industries/real-estate/): Real estate teams need websites that explain their actual service and workflows that preserve inquiry context without inventing buyer intent. - [Websites, SEO, and automation for restaurants and cafes](https://isightpr.com/industries/restaurants-and-cafes/): Restaurants and cafes need accurate public information and operational workflows that respect the current menu, schedule, order, and payment records. - [Websites, SEO, and automation for retail and resale businesses](https://isightpr.com/industries/retail-and-resale/): Retail and resale systems need one accountable inventory record and clear paths from product discovery through fulfillment and returns. ## Insights - [Plain-language small-business guides](https://isightpr.com/guides/): Compare common website, SEO, CRM, and automation choices with eight plain-language decision guides. - [Agency vs freelancer vs DIY for a small business website](https://isightpr.com/guides/agency-vs-freelancer-vs-diy-small-business-website/): Choose a website delivery model by matching the real scope to the people, time, and specialist work available. - [When to build a custom CRM vs buy HubSpot or Salesforce](https://isightpr.com/guides/custom-crm-vs-hubspot-or-salesforce/): Compare a custom customer system with established CRM products by testing the actual sales process and the cost of exceptions. - [How AI assistants decide which small businesses to recommend](https://isightpr.com/guides/how-ai-assistants-decide-which-small-businesses-to-recommend/): Make a business easier for search and answer systems to understand by publishing direct facts, useful pages, evidence, and accessible site structure. - [How to tell if your website is losing customers](https://isightpr.com/guides/how-to-tell-if-your-website-is-losing-customers/): Use customer tasks and tracked actions to find unclear pages, broken paths, and avoidable friction. - [One-time SEO setup vs monthly SEO](https://isightpr.com/guides/one-time-seo-setup-vs-monthly-seo/): Separate finite search setup from recurring measurement, page improvement, and content work. - [What a monthly SEO engagement should include](https://isightpr.com/guides/what-a-monthly-seo-engagement-should-include/): A monthly SEO scope should turn search evidence into implemented page, technical, and measurement work. - [What workflow automation means in plain English](https://isightpr.com/guides/what-workflow-automation-means-in-plain-english/): Workflow automation moves routine information and actions through defined rules while keeping judgment with a person. - [Zapier vs Make vs custom code](https://isightpr.com/guides/zapier-vs-make-vs-custom-code/): Choose an automation method from the rules, exceptions, and failure risk in the process instead of choosing from a feature list. - [Insights library](https://isightpr.com/insights/): Browse plain-language guides about SEO, website redesigns, PR, and workflow automation. - [A practical guide to workflow automation for a growing business](https://isightpr.com/insights/business-workflow-automation-guide/): Turn one stable repeated process into a documented system with clear rules, visible failures, and human review. - [What to expect in the first 90 days of SEO](https://isightpr.com/insights/first-90-days-of-seo/): The first 90 days should produce a measured baseline, completed foundation repairs, stronger priority pages, and a written queue for continued work. - [The foundational SEO work a growing business actually needs](https://isightpr.com/insights/foundational-seo-guide/): Build the technical, structural, editorial, and measurement base that lets useful pages be found and improved. - [What mattered in a new publisher site's first month of search](https://isightpr.com/insights/new-site-10000-monthly-views/): Plan crawl access, pages, subjects, and internal links together so a content-heavy launch has a coherent path into search. - [How PR and SEO can strengthen the same story](https://isightpr.com/insights/pr-and-seo-strategy/): Prepare one accurate public story and a website path that answers the questions new attention creates. - [How to quote faster with a rules-based tool](https://isightpr.com/insights/quote-faster-with-rules-based-tool/): Put approved pricing rules in one controlled system so measurements produce a consistent draft that the owner can review and send. - [A plain-English checklist for a small business website](https://isightpr.com/insights/small-business-website-checklist/): Verify that every important page answers a customer question, works across devices, and leads to a tested business action. - [The 15 workflows a small business should automate first](https://isightpr.com/insights/small-business-workflows-to-automate-first/): Start with a frequent, rule-based workflow that has a clear owner, measurable baseline, and safe exception path. - [How a three-channel retailer automated sourcing and inventory](https://isightpr.com/insights/three-channel-retailer-sourcing-inventory-automation/): Connect repeated retail steps around one stock record while leaving value, condition, and customer judgment with a person. - [The website redesign SEO checklist that prevents a costly reset](https://isightpr.com/insights/website-redesign-seo-checklist/): Carry useful pages, links, intent, and measurement into a clearer site instead of treating launch as a blank slate. ## About - [iSight agency overview](https://isightpr.com/): Understand how website, SEO, PR, and automation work together as one small-business growth system. - [About the agency and founder](https://isightpr.com/about/): Read how the founder approaches connected website, search, communications, and operations work. - [Founder profile](https://isightpr.com/about/mickey-crespo/): Read the approved founder profile and its published role, experience, base, and service area. ## Contact - [Project intake form](https://isightpr.com/intakeform/): Share the business problem and project details needed for a useful first conversation.